Our Strategy aims to provide a clear statement of where the Society is heading and its priorities in terms of actions. We hold a passionate belief in the value of understanding our world - past, present and future. The overarching rationale behind our Strategy is to strengthen and share that understanding for the benefit of all. 

The new plan builds on recent achievements and remains committed to the same core objectives to promote:

• geographical research and advance geography, nationally and internationally as a leading discipline enhancing a shared understating of our interdependent world;
• the benefits of geographical learning and skills, educating people of all ages for life as local and global citizens in a rapidly changing world;
• the wider understanding, relevance and enjoyment of geography, recognising the public's growing thirst for knowledge about the world;
• the recognition and understanding of the relevance of geography and geographical information to policy, placing geography firmly in the debates about the future of places, environments and communities;
• the Society's membership and staff, supporting its charitable activities and reinforcing the importance of professional standards in geographical knowledge and skills; and
• a sound growing financial basis to enable the implementation of the Society's strategy in support of geography.