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Developing an Online Presence

The internet can be a useful tool if you want to raise awareness of your projects and research, whether by creating a page on a social networking site, writing a blog or building a web page.

Don’t be daunted by the idea of creating your own web page, as many websites offer templates so that you can create a profile using very little technical knowledge.

button  What you should consider

  • What do you want to include on your website? If the layout of the basic template offered to you does not cover all your needs, such as space to upload photographs or documents, try looking at a more advanced option.
  • How much space you need? If you plan to share photographs, videos or large documents, you may want a site which has plenty of storage – check how many gigabytes of file storage each website will give you.
  • How often will you update the website? If you plan to update regularly, using a blog may be best option.
  • If you want to send updates in the field, check whether you can access and update your site with a mobile device.
  • Do you want to interact with people about your project? A blog or group on a social networking site may be best for this.
  • What content will you be sharing on your website? Always check that you have permission to publish photographs or documents that are not your own.

button  Creating a profile

These are some of the options for free, easy to create web pages:

Groups on existing websites

  • You can encourage large numbers of people to interact with you by creating a group on a social website, such as Facebook.
  • Always create a separate professional profile. If you link a personal account to the group, manage your privacy settings carefully.

Blogs

  • The main focus of a blog is a regular commentary, often on news or events. This commentary can be used to provide news about your research.
  • Two of the most popular blogging sites are Blogger and WordPress (see useful links), which allow you to customise your web page.

Websites

  • There are many websites which offer templates to base your website on – Google Sites is one of them (see useful links). 
  • If you want to create a more advanced website, many web providers will charge a fee to add more features to your website.

Finally, make sure your blog or website is kept up to date with the most recent information – people will continue to visit your website if you add interesting features on a regular basis.

  Useful links:


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