Going Global MTV Networks
The global consumption of music
American rapper Ludacris and soul star Akon recently launched MTV Arabia at a special show in Dubai.
As part of the even larger Viacom company, MTV Networks already reaches viewers in 160 states and now has access to potentially another 50 million cable viewers in the Middle East, further expanding its global network.
However, the output of MTV Arabia will not be a simple copy of material used by its sister European and American channels, but has been specially formatted in ways that both respect and represent Middle Eastern youth culture.
As well as investigating the types of local message delivered by global companies, this case study of MTV Arabia also focuses on another important aspect of the new geography of Transnational Corporation (TNCs): namely, that important markets – comprised of significant numbers of wealthy people – are increasingly found in many more of the world’s nations than in the past.
This article is especially relevant for students studying legacy A-level courses with a component examining TNCs and / or economic development. This article also supports GCE 2008 schemes of work, including:
- AQA (Unit 3) Development and globalisation (A2 option)
- WJEC (Unit 3) Globalisation (A2 option)
- OCR (Unit 3) Globalisation (A2 option)
- Edexcel (Unit 1) Going Global (AS core study)
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