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Rosedene raspberries and Tesco's fictitious farms

August 2016

In the spring of 2016 Tesco launched a line of meat and fresh produce under a series of farm names which replaced their Everyday Value 'basics' range. However the produce was found to come from manufacturers with no relation to the names on the packaging of the final product.

Relevance:

  • AQA A Level
    Changing places (changing places – relationships, connections, meaning and representation)
  • OCR A level
    Changing spaces, making places (understanding place and placemaking processes)
  • OCR A level 
    Future of Food (food security)
  • Edexcel A level
    Globalisation (physical and cultural impacts of globalisation)

In the Members' Area:

  • What's the beef with Tesco farms?
  • Why are consumers anxious about where food comes from?
  • What does 'provenance' mean and how is it used by brands?
  • What sorts of 'geographical' imaginations do farms evoke?
  • But consumers recognise that these farms are not real, so does it matter?
  • Are there alternatives to these supermarket farm produces?

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